Iain Stevenson is Professor of Publishing at University College London. He was previously Professor of Publishing at City University London where he established the award-winning MA in Publishing Studies.

(See my biography page for more information).

Nothing New Under the Sun: Repurposing Content in Publishing: Some Theoretical Perspectives and an Historical Case Study

As technology advances and publishers consider the impact e-commerce and the internet may have for their future prosperity, or even survival, repurposing is one of the many straws that may be clutched at to reassure them that they will not be overwhelmed.

Article: Print


Article: Electronic